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May
14

Strategic Marketing Manager Fungicides (Crop Protection)

Miller Agricultural Recruiting seeks to fill the following role with our client;

Strategic Marketing Manager Fungicides (Crop Protection)

General Description:

This position will create and execute global marketing strategies and plans in support for the business to achieve the short- and long-term objectives supporting the business growth. This includes supporting all business units with a primary focus to develop, identify business opportunities, create financial forecasts, develop segment specific marketing/business plans, lead business unit branding strategies, and work with different regions to implement strategies.

Principal Responsibilities:

  • Develop long-range marketing strategies and plans for the global business and manage short-range objectives to meet near-term sales and profit goals.
  • Analyze and interpret market research data to identify trends and opportunities and identify adjustments to strategies leading to sustainable and enhanced growth of business.
  • Partner with the Branding and Communications Manager and provide leadership to develop and implement marketing communication strategy, including development and management of launch campaigns and the development of collateral material and marketing support materials.
  • Develop segmentation, differentiation, and positioning strategies for products.
  • Develop clear and actionable marketing plans for the product portfolio.
  • Develop and launch product positioning campaigns and collateral materials for products in support of affiliated companies.
  • Assess and evaluate unmet market needs in order to coordinate and facilitate regional business expansion projects, including those funded through the commercial development program.
  • Participate and provide guidance in the development of the annual R&D and Regulatory programs for the product line. Provide leadership in the development of the Bio fungicide platform.
  • Participate in cross-functional teams to achieve business and product development objectives for product life cycle management and new product initiatives.
  • Evaluate and assist in licensing and acquisition efforts to complement existing portfolio and take advantage of new products and market opportunities for the business. Primary focus to be the Bio fungicide Platform.
  • Participate in industry initiatives and organizations to keep abreast of the changes in the market place and adjust marketing strategies accordingly.

Qualifications:

  • Bachelor’s degree, preferably in Agriculture, is required.
  • Minimum of 5 years experience in marketing in an agricultural field, with strong fungicide experience and a demonstrated knowledge and understanding of marketing, promotion and demand creation.
  • Strong background in branding, integrated media, and/or agricultural chemical products a plus

If not for you maybe you know someone? Please tell a friend!

“All inquiries are always 100% in confidence”

Thinking of making a career move? Relocating? Or testing just the Market?

If interested please send your resume in word doc format. All 100% in confidence!

Darin Miller

Executive Recruiter

Miller Ag

Darin@millerag.com

530-409-3162

www.millerag.com

 

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